For companies wanting to improve press performance and deliver high quality print, MeadWestvaco's Commercial Printing business offers Tango® Advantage, which it describes as the printing industry's leading twoside coated cover (C2S).

To put Tango Advantage to its toughest test, MWV took samples of the paper to 75 printers around the US to get their opinions about its performance in head-to-head tests against the industry's leading coated covers under identical printing conditions.

"When it comes to coated covers, MWV believes that no other sheet can match the ink holdout, dot integrity, smoothness and side-to-side uniformity of Tango Advantage - so we decided to establish a program that enables printers to prove it in their own operation - hence, the Tango Advantage Challenge," says Kevin Clark, vicepresident of MWV's Commercial Printing business.

"It's no surprise that the economic slump has had a severe impact on commercial printers. We've been traveling to the nation's top printers to test Tango Advantage against the industry's best-selling coated covers, and 75 top printers all agree - on the same press, under the same conditions - Tango Advantage performs better."

Advantage C2S offers better printability as proven by superior runnability, and an ultra smooth surface for consistency on press and in converting. With high brightness, clean-white styling and more space for sharp graphics, Tango Advantage becomes the preferred choice for any printed application where quality, performance and value truly matter.

There's a live demonstration of The Tango Advantage Challenge at a US printer at mwv.com/tangoadvantage.

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